Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52

Notice: Use of undefined constant media_x - assumed 'media_x' in /home/designhe/public_html/ndxz-studio/site/plugin/exhibit.horizontal.php on line 52
DESIGN HELEN :: HELEN ZHAI

Can you visualize fragrances? Yes, through the fragrance notes, you can describe it in a musical way or visualize it on a fragrance olfactive map. Giving top, mid and dry down notes, every perfume can be mapped out in a visual way. This interactive map was specially designed and programmed for Elizabeth Arden, the fragrance and beauty giant. It does not only provide an overview of the whole fragrance brands in Arden family, but also a comparison of Arden and the top 20 seller brands throughout the whole fragrance market. As a marketing and sales tool, the last category is the whole library of Givaudan Fragrance Corp.'s fragrance submission for Arden, which presents a direct image of how the submissions fitting into the Arden brands.

This project was a collaboration of marketers, fragrance evaluators and digital media designers.

Designed at Givaudan Fragrance Corp.

http://designhelen.com/files/gimgs/39_ardenscreens-0.png
http://designhelen.com/files/gimgs/39_ardenscreens-1.png
http://designhelen.com/files/gimgs/39_ardenscreens-4.png
http://designhelen.com/files/gimgs/39_ardenscreens-2.png
http://designhelen.com/files/gimgs/39_ardenscreens-5.png
http://designhelen.com/files/gimgs/39_ardenscreens-6.png
http://designhelen.com/files/gimgs/39_ardenscreens-8.png
http://designhelen.com/files/gimgs/39_ardenscreens-9.png
http://designhelen.com/files/gimgs/39_ardenscreens-10.png

Notice: Undefined index: HTTP_ACCEPT_LANGUAGE in /home/designhe/public_html/ndxz-studio/lib/statistics.php on line 56